The Adaptive Approach Sequence (A2S)™
When strategy fails the gap between strategy and execution often gets the blame. However, the gap between strategy and reality is just as widespread and far more consequential. Strong execution cannot save a strategy that is focused on the wrong things.
​​​​
In an age of accelerating disruption, keeping strategy in touch with reality is even more challenging. Good strategy still fails if it does not adapt as the world around it changes.
We have extensive experience in creating and leading strategy under uncertainty. The A2S™ is the result of testing, adapting and applying customised military concepts to strategy and leadership in business over the years since our service in elite special operations units.
​​​
This cross-domain fusion is unique and leverages the combined attributes for maximum effect in today's world. The A2S™ is a methodology you can learn, apply and scale through your organisation to win through turbulence and uncertainty
Precision
​Special operations forces execute with precision and effect because they are intelligence-led. Their ability to make sense of complex, evolving situations and match insight with precise, high-impact responses is how they gain advantage and achieve outcomes disproportionate to their scale.
​
In business, the same principle applies. The need to gain a clear and objective understanding of the situation at hand is just as critical. Strategy is only effective when we truly understand the environment in which we operate, anticipate how it might evolve, and form a theory about where to apply leverage to shape outcomes in our favour. Yet strategy is often built around goals or visions without first diagnosing the situation effectively, resting precariously on assumptions that are untested, outdated, or simply flawed.
​
​The Adaptive Approach Sequence (A2S)™ is a fusion of business and military strategy concepts, a framework of catalytic questions that provoke deeper reasoning. It helps you reach, and continually refine, a diagnosis of your challenge so you can act with precision even as the situation changes.
Pace
A2S™ helps you define a clear, contextualised strategic ambition with defined aims, success factors and broad boundaries within which your teams can operate freely.
​
This provides clarity and direction without rigidity. Building a culture of thoughtful initiative-taking, accountability, and leading through intention not control, the A2S™ promotes empowering leaders at the edge and unlocks small-team agility at scale.
​
The A2S™ forms the operating system of the business, setting a tempo that creates momentum and enables faster, higher-quality decisions at every level of the organisation.
Effect
The Adaptive Approach Sequence (A2S)™ turns precision and pace into decisive outcomes. It helps you identify and drive the capability development that strengthens your organisation’s competitive advantage and aligns objectives with ambition.
​​
By organising for task and dynamically reallocating resources to where they are needed most, A2S™ matches expertise to critical challenges and lifts teams out of structural and conceptual silos.
​​
It gives your people the direction, freedom, and capability to execute, whilst fostering a culture of flexibility and adaptation, enabling your organisation not just to stay relevant, but to sustain advantage over the long term.